Apparently, there's no fun allowed anywhere, and whoever is running things at Carl's Jr. is an idiot:
Fast food restaurant chain Carl's Jr. is getting in on the hype for Steven Spielberg's latest movie, Ready Player One.
On Sunday, Carl's Jr. tweeted that it would be changing the name of its charbroiled sliders to "SpielBurgers," in honor of the director and his upcoming film. "Spielberg hasn’t signed off yet, but we assume he’s cool with it," the company wrote.
A Carl's Jr. representative on Tuesday told The Hollywood Reporter, "SpielBurgers are not a menu item at Carl’s Jr. locations. This was a social stunt from the brand to try and get the attention of Spielberg and his team to celebrate the launch of Ready Player One."
You don't go public with something like this unless you have a marketing deal in place. Did they think they were going to shame Steven Spielberg into doing something like this?