Saturday, October 18, 2014
This is Sexist
Veev vodka is hoping you'll accept the joke here. Unfortunately, it's a transparently sexist and somewhat culturally insensitive ad.
The stereotypically harsh and unattractive Russian/Slavic/Eastern European depiction of a hectoring wife is supposed to sell alcohol to who, exactly? I'm not sure who the target audience is but any man married to a "beast like this" (which is what the advertiser is signaling here) must want to drink themselves into a state of unconsciousness.
When you're using humor to kick down here, you have to remember that there is a fine line between satire and being stupid about cultural signifiers. You're not supposed to link your product to something that doesn't have some sort of redeeming quality. Being smashed, cheating on your wife, and fostering a stereotype isn't exactly the smart or uplifting quality being sought here.
Veev makes a vodka that is useful for your suicide by drinking because your horrible wife is a sexless babushka? Really? And now that means you gotta get a third or fourth bottle for your bros?
Stupid. And, of course, sexist.